ENGAGEMENT PROJECTS & LOYALTY

Customer Journey analysis to optimise Marketing Automation.

Keeping customers loyal and engaged over time is a challenge that separates successful businesses from those that struggle to grow.

In this context, companies are required to structure Engagement & Loyalty processes based on creating unforgettable experiences. This goal can be achieved by anticipating customer desires, listening to their feedback and exceeding their expectations with customised solutions.

By analysing the customer journey and implementing Marketing Automation flows, we optimise your strategies to make each stage of the flow consistent and aligned with your business objectives.

What's in it for you?

Increase in Customer Lifetime Value

Increasing the loyalty of existing customers is key to establishing long-lasting relationships and reducing customer churn. This results in increased sales and more frequent purchases from your most loyal customers.

Increase in positive word of mouth

Not only expanding the pool of customers who buy regularly, but transforming them into true brand ambassadors. Positive word of mouth allows for organic growth of the customer base, thereby strengthening reputation and appeal.

What others say about us

The t.bd team accompanied us through all stages of project design and implementation. Magnews technology then helped us integrate all data from the website and cash register management systems quickly and easily for both customers and cashiers. Today, we are finally able to offer our customers relevant and personalized content.

The t.bd method

Developing engagement and loyalty programmes means working on the relationship between the brand and its customers.

At t.bd, improving customer lifetime value means focusing on analysing the customer journey and advancing contacts from start to finish, from acquisition to omnichannel retention, in order to improve purchase frequency.

What do we work on? We are led by data to gain a deep understanding of our clients and extract strategic insights that we transform into creative and operational advice and initiatives, from redesigning the web experience to developing sophisticated marketing automation flows.

Michela Parziale

Michela Parziale

Presales & Digital Strategy Manager t.bd

Market Focus

5/7

Acquiring new customers costs 5 to 7 times more than retaining existing ones.

+14

The chances of selling to an existing customer are up to 14 times higher.

80%

The probability that a user will purchase from a company that offers personalized experiences is greater than 80%.

Success stories: our solutions to boost brand success.

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