PERFORMANCE MARKETING
The cookieless era is here, and with it comes an even greater need to collect high-quality contacts. This is a crucial challenge for marketing departments.
In this context, we manage your presence on the main advertising platforms – primarily Facebook, Instagram, LinkedIn, Google, YouTube, Amazon, Spotify and TikTok – and bring your brand or product to the attention of those who are truly interested, maximising your return on investment.
For our agency, Performance Marketing is not just about Lead Generation, but about managing contacts throughout their entire lifecycle. This is our Lead Management.
We work on an integrated strategy that ensures connection between marketing and sales. Our method is based on fundamental pillars: identifying the best channels for the target audience, precise audience segmentation, effective use of databases, AI support and targeted content. This allows us to monitor the entire lead lifecycle, which can improve by up to 30% year on year in terms of quality.
In addition to Lead Generation and Lead Management, we also support you in your awareness, conversion and purchase objectives, taking your brand from simple visibility to concrete action. With an approach based on personalisation and constant campaign optimisation, we transform every interaction into a step towards purchase, building a measurable and scalable growth path over time.
New qualified leads guided through every stage of the pipeline, transforming them into valuable resources for your marketing department (MQLs) and sales opportunities (SQLs).
A Project Manager to accompany you in your interaction with the design and performance teams, guaranteeing you a structured team without sacrificing one-to-one relationships.
We needed to explore new ways of engaging our customers and prospects. Working with t.bd think by diennea, combining our shared experience, enabled us to identify alternative, measurable and effective methods, even for a very traditional B2B sector such as the transport industry.
Tommaso Casagrande, Digital Marketing Manager di Scania Italia
Lead generation for its own sake is not for us.
As soon as you get in touch with our agency, we will take the time to listen to your goals and define strategies for acquiring new leads, as well as nurturing them.
Our commitment goes beyond generating leads: we aim to build lasting relationships that support your business in the long term.
Our creative team will take care of the design of your campaigns, while our performance team will configure them and monitor their progress.
Finally, through our quality check pipeline, we will map the quality of the leads acquired to ensure that you are always talking to the right people.
Performance Marketing Manager t.bd