CONVERSATIONAL MARKETING
Whether you run an eCommerce or a B2B business, you’ve surely noticed a significant shift in your customers’ needs and behavior. Quick responses, personalized interactions, and immediate support are just a few of the essential expectations in every purchasing process.
But how can you manage this flow, driven by precision and speed, without giving up one-to-one communication? The answer lies in Conversational Marketing.
Tools like Chatbots and WhatsApp Business allow you to enhance every stage of the Customer Journey, giving your contacts the opportunity to interact directly with your brand. The result is communication that follows the principles of conversational design marketing, built on trust and capable of creating personal connections. In short: an excellent Customer Experience.
By enhancing your customers’ experience, you increase conversions and enable meaningful dialogues for advanced and lasting loyalty.
Automating standard and repetitive processes through WhatsApp Marketing results in significant time savings and a clear improvement in operational efficiency.
We strongly believe that WhatsApp can help close the gap with our donors, both in terms of speed of communication and because the channel is designed to be familiar and integrated into people’s daily lives. We believe it still holds untapped potential for greater engagement with our mission, fundraising, and conversion.
Giulietta Matta, Gestione Donatori Regolari e Telemarketing di Fondazione Telethon
Optimize abandoned cart recovery, improve returns management, and boost engagement in your Loyalty Program through Conversational Marketing.
We will start with an in-depth analysis of your business, your goals, and your customer interaction channels to gain a better understanding of the customer journey.
Next, we will implement a communication flow through Chatbots or WhatsApp, integrating it with your business processes.
We will continue to monitor and refine the strategy to ensure optimal results.
Area Manager t.bd
89%
a portion of consumers would like to have two-way conversations through messaging channels.
53%
customers feel frustrated when it’s not possible to reply to a message received on a mobile device.
25%